Enter the three core inputs.
Monthly visitors, conversion rate, and average order value. Pull traffic from SimilarWeb or analytics, conversion from industry benchmarks, and AOV from the storefront's product pricing.
Free Shopify Revenue Calculator · In-browser, no signup
Shopify Revenue Calculator
Model a Shopify store's monthly and annual revenue from traffic, conversion rate, and average order value. Numbers update as you type, with a 12-month growth projection.
Sessions per month from analytics.
Shopify stores typically convert between 1 and 3 percent.
Revenue left after cost of goods.
Set above zero to project a 12-month ramp.
What the calculator estimates.
The model is a clean three-variable funnel with a few business-side derivations on top. Outputs update on every keystroke:
- Monthly revenue. Visitors multiplied by conversion rate multiplied by average order value. The single most-asked Shopify question, answered.
- Annual revenue. Monthly revenue compounded over 12 months with the traffic growth rate applied.
- Gross profit. Revenue multiplied by gross margin. Useful for sizing the actual cash the business retains after cost of goods.
- Customers per month. Visitors multiplied by conversion rate, the number of orders a store closes monthly at the inputs you provided.
- 12-month traffic and revenue projection. A bar chart showing how revenue compounds (or contracts) as traffic ramps.
- Effective revenue per visitor. Conversion rate multiplied by AOV, the funnel's blended throughput, useful for comparing two stores at very different traffic levels.
How the Shopify Revenue Calculator works.
Add margin and growth.
Gross margin is the percent of revenue you keep after cost of goods sold. Traffic growth is the month-over-month percent increase in sessions. Both are optional.
Read every derived number.
Monthly and annual revenue, gross profit, customer count, and a 12-month projection compound as you adjust the inputs. Save your scenarios by bookmarking the URL after the inputs persist.
When to use the Revenue Calculator.
Acquisition diligence.
Acquiring a Shopify brand? Pull traffic from SimilarWeb, conversion from category benchmarks, AOV from the price ladder. The estimated revenue is your first sanity check against whatever multiple the seller is asking.
Goal setting and scenario planning.
Working backward from a revenue target. The calculator shows which combination of traffic, conversion, and AOV gets you there. You see the leverage point: is it more traffic, a higher-converting site, or a richer cart.
Investor and pitch materials.
Need a defensible monthly revenue number for an investor deck or pitch. The model is transparent: every output traces back to a clearly labeled input, so the audience can press on any assumption.
Competitor benchmarking.
Estimate a competitor's revenue from public traffic data. Compare two or three competitors side by side. The right way to size a market without buying paid intelligence subscriptions.
What the model does not account for.
A three-variable funnel is fast and useful. It is not a substitute for a P&L. Be honest about what it leaves out:
- Returns, refunds, and chargebacks. The figure is gross revenue, not net. Apparel and beauty stores often lose 10 to 30 percent to returns.
- Discounts and promotions. AOV after discounts is lower than list price AOV. Use a blended actual AOV if you have one, not the list price.
- Subscriptions and recurring revenue. The model estimates first-order revenue. Subscription LTV is additive and lives on top.
- Shipping and taxes. Treated as collected pass-through, not revenue. The figure is the merchandise revenue.
- Channel mix. Wholesale, marketplace (Amazon, Walmart), and retail revenue are outside the Shopify storefront funnel and not captured here.
- Traffic estimate accuracy. Public traffic estimates (SimilarWeb, Semrush) carry roughly 30 percent error for most stores, and more for low-traffic sites. The output inherits that error.
Frequently asked questions.
Is the Shopify Revenue Calculator free?
Yes. The calculator is free with no signup. Inputs and outputs stay in your browser. Nothing is sent to a server.
How do I estimate a store's traffic if I don't have analytics?
Use SimilarWeb, Semrush, or Ahrefs to get an estimate of monthly visitors. These services sample browser panels and ISP data. The number is approximate, usually within 30 percent of the real figure for stores with meaningful traffic.
What is a typical Shopify conversion rate?
Industry benchmarks place most Shopify stores between 1 and 3 percent. High-converting stores in apparel, beauty, and food and beverage sit around 2 to 3 percent. New stores and stores with broad audiences often sit at 0.5 to 1 percent.
What AOV should I use if I don't know the store's average order value?
Use the median price of three to five products on the storefront as a proxy. Apparel typically lands at 60 to 120, beauty at 30 to 80, food and beverage at 20 to 50, furniture and home goods at 200 to 800. Adjust based on the cart upsell strategy you observe.
Does the calculator work for subscription stores?
It estimates monthly revenue from new orders. It does not model recurring subscription billing, churn, or upgrade and downgrade flows. For a subscription business, model the first-order revenue here and add recurring revenue separately.
How accurate are the estimates?
Accuracy depends on the input quality. Traffic estimates are usually the largest source of error. With a real traffic number and reasonable conversion and AOV assumptions, the estimate is typically within 20 percent of the actual revenue figure.
The rest of the forensic kit.
Five more free Shopify tools, same evidence-first approach.